Google Ads That Bring You Landlords — Not Renters.
Most property management campaigns bleed budget on renters looking for a place and tenants googling their manager to pay rent. We engineer that traffic out — negatives, ad copy, and landing page qualification working together — so your spend goes to property owners looking for a manager.
Start Getting Landlord Leads Now
Tell us about your business and book your free strategy call — we'll show you how Google Ads can start generating leads for you, fast.
No obligation. We’ll respond within 1 business day. Your info stays private — never shared or sold.
We’re a Certified Google Partner Agency
The Google Partner badge isn’t something an agency can buy — it’s earned. Google awards it to agencies that demonstrate certified Google Ads expertise, meet performance standards across the accounts they manage, and keep their certifications current. When your campaigns are with Ignite, they’re managed by a team Google itself has vetted.
- ✓Certified by Google in Google Ads search advertising
- ✓Meets Google's performance and account-management standards
- ✓Maintained through ongoing certification — not a one-time stamp
Proof From a Real Property Management Campaign
These numbers come straight from the Google Ads account of a client we manage right now.
Edmonton Property Management Firm
A campaign rebuilt around landlord intent: renter and competitor-brand searches blocked, owner-focused ad copy, and a landing page that routes renters away from the lead form. The result: a 9.8% click-through rate, with the 60% of budget that was going to junk searches redirected to property owners.
Real results from real accounts · A free month of management · No obligation
Why Our Property Management Campaigns Work
Every industry wastes budget differently. Here’s what we do about yours.
Landlords, Not Renters
Renter searches look cheap and convert often — into junk. We filter renter intent at every layer: keywords, negatives, ad copy, and the form itself.
Competitor-Brand Junk Blocked
Tenants googling their current manager to pay rent can eat half a budget. We block navigational searches while keeping genuine switch-intent traffic live.
Qualified Before They Submit
Owner-type qualification built into the landing page, so your team calls property owners — not apartment hunters.
From Sign-Up to Booked Jobs
A simple, no-pressure process to get your Google Ads working for you.
Free Strategy Call
We talk through your business, service area, and current ads (if any) — and show you where your biggest lead opportunities are. No cost, no obligation.
Strategy & Build
Once you're on board, we build your full campaign strategy — keywords, negatives, ad copy, and tracking — tailored to your business and budget.
Launch & Optimize
We launch your campaign and actively monitor CTR, cost per lead, and ad performance from day one.
Report & Scale
Each month, you get a clear report on leads and costs — and a plan for what to improve or scale next.
The call is free — and there's a free month of management in it for you.
Frequently Asked Questions
How much should I spend on Google Ads?
It depends on your service area, competition, and goals. Most home service businesses we work with start in the $20–60/day range and scale up once we've proven what a lead costs and what it's worth.
How long until I see results?
Campaigns typically go live within a week of approval. You'll start seeing impressions and clicks immediately, with enough data to start optimizing within 2–4 weeks.
Do you require long-term contracts?
We ask for an ongoing management partnership so we have enough time to properly test, optimize, and scale your campaigns — and to reward that commitment, you get a full month of management free at the end of your term (a $1,000 value).
What makes you different from other agencies?
We're a certified Google Partner agency that specializes in trade and home service businesses, hold every campaign to a 3–5% CTR standard, and give you plain-English reporting — not vanity metrics.
How do you maintain a 3–5% CTR on my campaigns?
We continuously test and refine your ad copy, keywords, and targeting — using your campaign's own data to keep performance in the 3–5% range, well above typical industry benchmarks. If a campaign's CTR dips, that's our signal to optimize, not something we wait around on.
How does the ad budget doubling work?
As a certified Google Partner, Ignite receives Google Ads promotional credits that we pass directly to new clients. We match what you spend on ads in your first month with those credits — up to $5,000 — so a $2,000 ad budget becomes $4,000 of real reach. Our credit pool is limited each month and goes to new clients first come, first served. The credits are issued by Google and subject to Google's terms, conditions, and program availability, which may change. We'll confirm your eligibility and walk through the details on your free strategy call.
Do you work with HVAC, plumbing, and other home service businesses?
Yes — we work with roofing, HVAC, plumbing, landscaping, fencing, and any home service business that books jobs from local customers. If people search for your service on Google, we can build a campaign that gets you in front of them.
Ready to Get More Leads From Google Ads?
Book a free, no-obligation strategy call — whether you’re starting from scratch or unhappy with your current account, we’ll show you how we’d start turning clicks into booked jobs for your business.
Start Getting Leads for Your Business Now
Fill out the form and we'll be in touch within 1 business day.
No obligation. We’ll respond within 1 business day. Your info stays private — never shared or sold.